Pros and Cons of Hotjar

If you're looking for a way to increase your website's conversion rates and improve the user experience, it's time to switch to companies like Hotjar. Hotjar is a web analytics tool that gives its complete user analysis of customer behavior and gives you feedback in analytical form. Many bloggers and analysts use this tool to understand the customer's preferences through different tools. But many still reconsider other companies like Hotjar questioning if is Hotjar a safe website.

It can be used to analyze what a customer needs and improve the user experience on the website. This will ultimately lead to better conversion rates and boost sales. Different Hotjar pros and cons can help us better understand its usefulness to help you make the best decision possible about whether or not this tool is right for you and your business.

What are the Pros of the Hotjar Tool?

Let’s zero in on why you should have the Hotjar tool to monitor user engagement and how your site performs. The following pros of measure its usefulness from accuracy to customer support.

1. Easy to Install and even easier to use

The installation and integration with other tools are very easy and can be done within a few minutes. Once the integration with the website is complete, all the insights are available with Hotjar and applications. Companies like Hotjar are a useful way to collect data and improve the quality of the website.

Hotjar makes it easy to track user behaviour on your website. Even if you don't have extensive knowledge of web analytics or data science, setting up a funnel in Hotjar only takes a few minutes.

2. Hotjar can help you measure your site’s accuracy

During a recent online shopping experiment, one of the advantages that offered was that the site showed how different design choices could affect user behaviour.

They could use this information to create a more accurate conversion rate based on user feedback from those who used the website. This could also be great for website owners and bloggers who intend to measure how accurate their site is.

3. Heatmap- Catch site errors before they happen

It is a visual representation of user engagement on the website, including scrolling, clicking, and tapping over the content. It gives an idea about user preferences and allows its user to identify weaknesses in the presentation, and layout and improve it accordingly.

With Hotjar's visual heatmap, you can see where visitors are clicking or hovering over things, so you can quickly identify usability issues and fix them before they become a problem.1) Free Trial - The free trial is one of the best advantages. You can test out all of Hotjar's features before you purchase anything, which allows you to make an educated decision about whether or not the service is right for you.

4. Hotjar Funnels

Usually, the sales funnel is the most important aspect of any analytical tool to find out where the user is exiting before signing up or purchasing. This can help redirect traffic to more relevant pages and content from where more sales can be obtained. Not every customer is intended to buy, and it can give an idea about content quality.

5. Quality Customer Support

Hotjar offers 24/7 phone support, which is an excellent option if you need assistance with your account. The support staff is competent and knowledgeable about the product; they'll answer you politely even if you ask them if is Hotjar a safe website.

The customer support team quickly solves any questions about how to use Hotjar or set up specific features. They're also available internationally every day, which is helpful if you don't live in the country where Hotjar is based which is Israel.

6. Visitor Stats Recordings

It is the easiest way to find out the actual user experience on the site. A user can set up a target over a certain number of hours of recording and get insight into how the audience goes over the pages and interacts with the content. Although it is impossible to analyze every user, a few recordings can certainly give a better idea.

7. Multiple Language Support

While looking at all the remote companies like Hotjar and various quality features, multiple language support is very important as it facilitates its global use. A user can convert the results and the Hotjar into the native language, which helps them understand and use it more efficiently.

What are the Cons of Hotjar?

Now come the limitations and reasons why many bloggers refrain from using it. Many even prefer companies like Hotjar that offer limited features to analyze their site’s performance. Here are a few cons of Hotjar to consider.

1. Hotjar Pricing

The disadvantages of Hotjar are mainly the price. It may be difficult to justify $15 per month for the most basic plan for many businesses with limited budgets.

2. Predictive Analytics

One of the features that Hotjar lacks is a predictive analysis available in companies similar to Hotjar. Google Analytics is a similar tool that efficiently provides predictions based on the data available and helps users take action on the predictive nature of the audience.

3. Lack of criteria-based Demographics

The other disadvantage is the lack of ability to view results by different demographics. For example, suppose you are running a website targeted at mothers.

In that case, there are no preset demographic filters that allow you to break down your analytics by gender or age ranges easily. However, this problem could be solved by creating custom filters in the advanced settings, which will allow for more detailed information on your customers.

4. Segmenting Customers

One of the major disadvantages of using Hotjar is that it doesn’t include segmenting customers or users into various groups. It doesn’t allow analysis based on different groups based on their preferences. If this feature is included, it can allow the user to understand different segments of the audience better.

5. Compatibility

The free version or even the paid version of Hotjar allows the integration of different tools up to a limit. A limited number of tools can be integrated into Hotjar for other helpful insights into customer behaviour. Although WordPress, drupal can be integrated, a limit is set on the number of integration.

6. Downloading Recordings

Another downside of using Hotjar is the unavailability of downloads on the session recordings. It doesn’t allow downloading the user profiles, and the recorded sessions, which can be a disadvantage for some users as sharing is impossible. It could benefit the users in different scenarios where it can be saved for further analysis. Alert, you can use this analytic tool on your computers only, not mobile devices.

7. No views on in-flight visitors

One of the disadvantages of Hotjar is that you can't see in-flight visitors on mobile devices. This means that Hotjar won't track any data about people who visit your website while they're browsing on their phone or people who visit it after typing your URL into their browser's address bar.


Overall, Hotjar is an efficient tool for analyzing customer interaction with websites and the available content. However, there are various features it lacks in it which can be found in other available competitors like Google Analytics, Hovuku, etc. Whereas the safety of this tool is considered on how safe is Hotjar, it is a completely safe and legal tool to make customer analysis for further improvements.

Pros and Cons of Hotjar

Frequently Asked Questions

What are the benefits of Hotjar?

Hotjar is a robust tool for analyzing and understanding your visitors' online activity and voice. Hotjar provides you with the 'big picture of how to enhance your site's user experience and performance/conversion rates by combining both Analysis and Feedback tools.

Is Hotjar any good?

Even for non-techy users, according to Willy B., Hotjar is super-simple to comprehend. The most prevalent concept in reviews is how simple Hotjar is to use, set up, and understand. Willy B. gives Hotjar five stars on TrustRadius and calls it simple to set up, even for a non-techy user. On G2Crowd, Iain E reiterates this point, calling Hotjar a tool that can help you understand your visitors in minutes.

Is Hotjar better than Google Analytics?

Hotjar is an all-in-one solution for businesses that need a full business suite, as it does one thing and does it well: analytics. They're great for small, medium, or major enterprises wanting to A/B test, improve user experience, and create high converting funnels.

Is Hotjar legal?

Hotjar is GDPR-compliant. Hotjar's clients, and the rights to privacy of its customers, are of the utmost importance to us due to this. Furthermore, compliance with and adherence to international law and norms are critical to them since they operate in many countries worldwide.

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