Pros and Cons of Salesforce
Salesforce is a great CRM tool when it comes to customization, Analytics, and Reporting. However, you should be aware of the Pros and Cons of Salesforce before switching to it to meet your business needs. What is more important is to know what Salesforce.com can do.
Salesforce is a cloud computing company with the most in-depth and innovative customer relationship management (CRM) solution. Salesforce offers a comprehensive set of solutions—from lead generation and marketing automation to field service, commerce, payments, mobile apps for any device or platform, social engagement tools and more.
With the help of cloud-native technology, this modular, cloud-based solution enables organizations to deploy bespoke apps to improve their operations rapidly. While Salesforce software has several advantages and drawbacks that merit consideration, it also offers unique advantages and drawbacks.
Is Salesforce a one-size-fits-all solution? To discover, we've put up a detailed examination of Salesforce pros and cons so you can take advantage of Salesforce implementation services if you choose this platform as your CRM.
Notable pros of Salesforce
Salesforce has a very user-friendly and convenient layout. The company's software is also very easy to learn and use. It's perfect for business owners that are just starting out because it can be scaled to suit the needs of all different sizes of businesses.
The primary selling point of Salesforce is the fact that you get to build your software, not buy it. It's like getting a custom suit made—the company takes your measurements and then builds something that fits perfectly.
2. Low cost of entry
When you consider all of its features, including its broad range of functionality such as social media marketing, lead generation, sales automation, built-in mobile apps, and industry-specific toolsets, advanced analytics capabilities and extensive customization options. You can see why many analysts regard Salesforce as the best deal on the market.
3. Vast community network is one of the main pros of Salesforce
Salesforce users worldwide are connected through the company's partner program that includes over 100 CRM applications and services, with more than 500 partners available to help you evaluate or implement new apps.
That means your business can upgrade whenever they want to—rather than waiting for an annual contract term. So, for example, they could test out social media management tools in anticipation of launching its own brand page, then graduate to advanced analytics once they see how useful and informative the data is.
4. Exhaustive training and support options
Salesforce offers a variety of learning tools, including recorded webinars, e-learning courses, certification exams and one-on-one customer support for employees who are struggling to learn new skills or implement capabilities. The company also provides extensive online resources, guides, and tutorials have screencasts which are some of the great benefits of salesforce to consider.
5. Outstanding analytics
Many CRM systems now offer predictive analytics capabilities, but Salesforce takes this to another level with its sophisticated mix of collaboration, communication and social networking capabilities.
So whether you're looking for insight into your customers' buying motivations or how they use your products in their daily lives, Salesforce can collect that data based on feedback from your entire customer base.
Some Cons of Salesforce to you should know
This list of salesforce cons is really just a summary of areas where it falls short of perfection. Of course, these are all fixable issues—and the fact that Salesforce doesn't come up completely against them doesn't cause for alarm—but they should be considered seriously when choosing a CRM.
1. Salesforce Requires heavy customization
Salesforce has its drawbacks, but perhaps one of the most significant is extensive time and resources to set up. In addition, without basic knowledge of programming languages, you'll have trouble getting off the ground (although their sandbox feature lets you dip your toe in without worrying about breaking anything).
2. Complicated sales cycle is one of many cons of Salesforce
Beyond the technical setup, Salesforce's high degree of customization and complex sales cycles make it difficult for SMBs to move away from their old systems. If you think your company will eventually need more than the basic package (or add-ons), you should start using Salesforce as soon as possible.
3. Lack of native mobile apps
Even though Salesforce has promised that its mobile app platform is top-class, access is now limited to tasks like lead generation and contact management. That means reps can't use them during meetings—which makes customers less likely to sign up. Also, limitations on APIs can be frustrating to data integrators even if they manage to sign up.
4. Lack of user role management
Salesforce's recordkeeping system is designed so that users can see all customer data indiscriminately, which can create confidentiality problems. While the company has introduced some level of filtration, it now has visibility settings to see different records, it's still not as strong as other CRM systems like Zoho or SugarCRM.
5. Difficult for small teams to use
Salesforce is great for big companies with lots of employees who need access to customer data at all times—but smaller teams may find that the system is just too complicated and expensive for their needs. For many SMBs, this means sticking with basic solutions like Google Apps, Outreach or Mailchimp for email campaigns bringing about more cons of salesforce to notice.
Final words on Pros and cons of Salesforce
Take into account all of the Pros and Cons of Salesforces.com before deciding which CRM platform to use. As a result, Salesforce can help you support complicated business processes while increasing productivity among sales, customer service, and marketing staff. This feature-rich and configurable CRM is likewise a fantastic option in terms of functionality.