Wix website builder was founded in 2006 and now has over 110 million monthly users, making it one of the largest internet businesses. It's a cloud-based website builder platform that is also a favorite among e-commerce startups. The platform is mostly famous for its features; it is easy for users to create responsive websites that look great on all devices. According to the latest reviews, the store now powers more than 700,000 businesses. But, there are some considerations to make when it comes to certain tools and long-term plans. Therefore, do consider the pros and cons of Wix before choosing it for your project.
Wix is a powerful website builder that offers a range of features that makes it easy for users to create responsive websites that look great on all devices. In addition, the platform provides many designs and templates that you can use for your blog, online store, or website. The following pros of Wix will certainly draw your attention.
Wix is a user-friendly website builder with an intuitive drag and drop interface. This makes it easy for users to create websites, even if they have no prior experience. With Wix's drag-and-drop webpage construction tools, you may have a cutting-edge website up and running in minutes. This allows you to get online with a business or personal website without spending a fortune. Some of the templates on the free plan are limited, but otherwise, you'll get an immediate and sturdy user experience.
Many website builders require you to sign up for a 24-36 month contract to get an inexpensive premium plan. You don't have that problem with Wix. If you want to go from the free plan to one of our premium plans, you may do so for as little as $5 per month and stop at any time. This means you can buy their plans at cheaper rates that no other website builders offer.
Wix websites have an excellent start, with fast page loads. In addition, you won't have to worry about security because the site is hosted on a Wix server. This eliminates the need to be concerned about designing and utilizing any services you may have bought from their various premium packages.
If you have a problem with your Wix site, you have to contact them, and they'll fix it for you. So there's no need to look for problems or deal with plugins or widgets that may have gone wrong. Instead, you can reach out to their customer service department by email, phone, or helpful FAQ website, which essentially works the same way as an online chat portal.
There is no need to worry if you are not tech-savvy. The main thing is to build your projects or websites as you like. Wix allows users to create websites without writing any code. This means that users can create responsive websites without learning HTML or CSS. Ease of use and management are considerable pros of Wix website builder.
Wix includes several built-in SEO tools that help users optimize their websites for search engines. In addition, the platform provides users with tips and advice on how to improve their website's ranking.
Apart from the advantages, there are some cons of Wix you need to consider, especially if you are looking for a long-term commitment.
You should get something out of advertising on your website, especially if you're paying a fee. Unfortunately, Wix does not remove Wix-based advertisements from your site when using the entry-level plan, which costs around $5 per month. To get rid of the ads, you'll need to upgrade to a more expensive monthly plan than most website construction companies currently offer.
Although the website builder has advanced considerably in recent years, it still has certain limits. However, you can rearrange things instead of forcing them into pre-determined boxes, but this may still bother you. In addition, it takes longer to build a site on Wix than most people believe.
With the App Store that is accessible, adding functionality to your Wix websites is quite simple. The issue is that most of the applications there aren't real apps. So instead of offering genuine features, you'll be able to include I-frames. They're easy to set up and operate, but they aren't ideal, given how many people would want more from their website builder.
Wix can assist you with content optimization, and the SEO Wizard included with Wix may help you optimize your content. However, the principles taught are somewhat out of date. The majority of the emphasis is on keyword targeting, groupings, and rankings without regard to other elements of current SEO. It might not be a deal-breaker for some businesses, but it will add more cons of Wix compared to those considering a long-term website project.
The most important thing to check is the number of visitors your website receives. Websites that attract a lot of traffic are more likely to succeed over time, so it's critical to track them carefully. Google Analytics and a few other similar tools can tell you how well your website performs and what works best for attracting visitors. Unfortunately, to utilize them with Wix, you'll need to upgrade your plan. This is not given to you for free, and it can be quite inconvenient because a Google API connection is all it takes.
Conclusion on the pros and cons of Wix
Wix websites offer a wide range of features and customization options that allow users to create attractive, search-engine-friendly websites without any technical knowledge. The pros and cons of Wix websites illustrate that it is an excellent entry-level website builder for anybody looking to get online. It may not be ideal for more experienced users, but it does the job.
The most significant expense of using Wix is a hidden one for many people. It's the price of websites built by users who don't know what makes a website tick, so it doesn't get discovered or work efficiently. That inefficiency may be costing you as customers.
Wix is designed for people who require free or extremely cheap websites. As a result, users are restricted to a set of ready-made website templates. Customers will immediately begin to doubt your legitimacy if you use a boring design and URL (business-name.wix.com), and they'll wonder whether you're a real company.
Wix is a popular option for anyone looking for a simple, pleasant building experience without sacrificing aesthetics or functionality. In addition, Wix has in-house capabilities, a large app store, and SEO tools that are particularly beneficial to small businesses.
Wix or WordPress are popular among novices since they do not want to hire a website designer. Wix and WordPress let you build websites without having to learn code.