Welcome to the Social Media Network for professionals! If you haven’t signed up at LinkedIn, you should have because it’s the platform designed specifically for professionals only. The 2003-established professional network service now has a presence in more than 200 countries with a recorded 744+ million active members. LinkedIn can be an excellent tool for business owners looking to grow their network and stay connected with other professionals in their field. However, you should be aware of some pros and cons of LinkedIn as a professional decide if this is something you want to use your time on.
LinkedIn is a popular network for recruiting purposes, where employers go through around 25 million profiles each day for different skills. Most Business to Business networking takes place on LinkedIn, especially when recruiters hunt for the ideal candidate for specific jobs in their company.
LinkedIn also provides training and awards badges to professionals, boosting their visibility for better job options if you haven't known yet. Available for free and paid users, this site keeps growing every day with more jobs and more members. Here are some plus sides or pros of LinkedIn networking sites.
There are millions of professionals who use LinkedIn to help them advance in their careers. No matter what industry you work in, there's likely a significant number of professionals on this website. The professionals can be invaluable assets when it comes to providing resources such as advice about how to take your career further or offering to connect you with other professionals in your field.
Growing your network is one of the benefits of having a LinkedIn account in a short time. This is a great way to make yourself visible and stand out from the crowd, especially if you are looking for a career change or trying to enhance your business network by finding new customers or suppliers.
LinkedIn is a great way to keep up with all the latest news and information relevant to your industry. If you're not already using this platform as part of your social media marketing strategy, now may be an excellent time for you to start. If you are a startup, LinkedIn is a potential place to start with and impress prospective clients.
One of the pros of LinkedIn is that you can easily subscribe to updates and news about your industry, so you always know what's going on. This will help you stay informed, develop new strategies for marketing your business, and build a strong network with other professionals.
Over 57 million companies are listed on LinkedIn, 210M+ job applications are submitted every month, and four people are hired every minute. Therefore, it’s a great platform to boost your employability and advance your professional skills.
LinkedIn is one of the best places to find jobs or talent if you are looking for someone with specific qualifications. The website also offers skills development programs to professionals in different sectors.
LinkedIn offers its users the ability to create paid advertisements to help you reach more customers or grow your network by connecting with professionals in your industry. This is a great way for marketing agencies, government officials and even large-scale businesses like Apple and Siemens who want to expand their customer base without relying on organic growth through word of mouth.
LinkedIn has been working to become a more integrated learning platform where you can search for jobs, network and grow your business, and find information on how to market it.
In 2016 alone, over 200 million users visited the website just to receive education about their industry or grow their knowledge to advance professionally.
Give that it’s a great tool to widen your network and get exposure to the market, LinkedIn is also home to all sorts of businesses. You never know which one is legit and which one isn’t. Some other cons of LinkedIn account are listed in the following sections to you aware of what’s up ahead.
One of the main drawbacks of LinkedIn for individuals is it's not as much fun as Facebook or Twitter. This further implies that you need to be able to distinguish the professional and personal life here. It's all about balancing it right.
This isn't a place to get personal to anyone, as it may taint your image easily. There is one thing for sure, though; people get in touch with you to pitch their idea or drive your attention; they won't be stalking or bullying you.
Although LinkedIn has a filter for spam messages, it does not always catch all of them, which can be incredibly frustrating if you use the website to grow your network and get in touch with new clients.
In addition, some users have also reported receiving unsolicited sexual advances from other business professionals with who they did not want to communicate.
If you are a free LinkedIn user, there is only so much that you can do. LinkedIn cons include premium accounts being expensive; simultaneously, it is an excellent networking tool that can be beneficial in terms of finding new jobs or expanding one's professional network; there are also disadvantages such as having to pay for a premium account.
Free users cannot create paid advertisements that limit their ability to reach a wider audience and be costly if you are trying to grow your business. They also cannot see who has viewed their profile which means that they don't always know what areas of their profile need improvement or how it affects the way people view them professionally.
As made clear in the previous point, although there are advantages to paying for a LinkedIn premium account, it can also be expensive, which is why many people continue to use the free version even if they want more features that come with a paid subscription.
LinkedIn Premium subscriptions start at $29.99 per month, with a one-time cost of $239.88 if you pay for the year upfront. Premium Business costs $59.99 per month, or $575.88 if you pay for the year in advance. Finally, premium Sales costs $79.99 per month, or $779.88.
Although spending time on LinkedIn can be beneficial, it's not always easy to manage and keep track of. For example, suppose you are constantly receiving messages or requests from other users.
In that case, you may find yourself having less and less time for your work because part of your day needs to be dedicated to ensuring that all the information in your profile is up to date and answering messages from other users.
Final Comments on pros and cons of LinkedIn
LinkedIn is a great platform for professionals to grow their network, market themselves, and gain much-needed exposure to new opportunities. It would otherwise be difficult or impossible to find on other social media platforms. However, it's important to remember the pros and cons of LinkedIn before signing up and spend your time or money or maybe both.
Because most employers and recruiters are already using LinkedIn, you'll be able to discover a new position faster. Having an up-to-date and well-designed LinkedIn profile will increase the probability of discovering by multiple businesses seeking to hire individuals with your talents and experience.
It's crucial to have one, and it's wonderful to have one online. It's a beneficial digital footprint as long as your LinkedIn profile matches your CV.
The LinkedIn policy keeps the social part separate from the professional one. Do not use this as a dating site, do not ask anything inappropriate, and don't send any personal messages to other users. Inappropriate content can be removed from your profile by LinkedIn moderators without prior notice.
According to recent research, over 70% of businesses examine social media profiles of job applicants to get more information about them. Therefore, LinkedIn is the ideal method for a candidate to demonstrate her professional persona and expertise while also connecting with recruiters and hiring managers.